Established by two brothers from Singapore, Schaffen began when Jonathan couldn’t find an ideal timepiece and embarked on a journey to build his own. His custom creation caught the eye of friends and family who asked him to make them bespoke watches as well. A year on and almost one hundred watches later, the brothers decided to officially launch the brand.
In German, ‘Schaffen’ means ‘to create’. True to its name, this independent label continues to craft watches that not only tell time but speak of the wearer’s individuality. Customers get to co-create the timepiece by choosing the details they want, and can have their signature, name or a personal phrase inscribed on the dial.